Where To Invest Your Advertising Dollars

Where To Invest Your Advertising Dollars

The average American views 1,200 advertisements in one day. This figure includes TV and radio commercials, newspaper and magazine ads, and signs of all kinds. In comparison to other forms of advertising, on a cost per thousand basis, signs and banners offer the most cost-effective advertising media available. The following table depicts the relative cost of signs with other forms of advertising on a dollar for dollar basis:

Advertising Cost Comparisons

Media Cost Per 1000 Newspaper (1/2 Page Ad) $8 to $15 Radio $9 to $10 Direct Mail $250 to $300 Signs* 1 to 3 cents

*Based on 2000 per day traffic count and $500 to $1000 monthly investment.

Signs and Banners Offer The Best ROI For Your Ad Budget

Signs are the oldest form of advertising, and they are a vital part of every advertising and promotions program. A well-planned sign program can offer your business the benefit of high-impact advertising at a fraction of the cost. A study by the University of San Diego found that by adding a needed sign, businesses can increase revenue up to 15%.

Signs effectively target customers in the geographic market surrounding a business. Signage can attract new customers as they drive by your location, and create a higher level of awareness in the minds of existing customers. It can also enhance the perceived image of your company or business in the minds of both potential and existing customers.

Banners can also highlight that special promotion that you want to push at tradeshows, fairs and in the work place.

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